IFSEC Europe launches to extend the IFSEC brand

IFSEC is the world’s leading portfolio of security content and events, hosting shows in the United Kingdom, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines. Soon, the IFSEC brand will extend into mainland Europe with the launch of IFSEC Europe, a brand-new biennial security event providing a new gateway to the European integrated security market.

Taking place for the first time on 20-22 September 2021 at RAI Amsterdam Convention Centre, IFSEC Europe will create a pan-European home for integrated security, fire safety and intelligent buildings professionals in one of Europe’s most dynamic and accessible capitals.

Co-located alongside Intelligent Buildings Europe, the new event will complement IFSEC’s flagship show IFSEC International, which will continue to take place annually at ExCeL London. This expansion is the result of a three-year research project to find the next hub for IFSEC’s global security community, designed to bring the expertise, prestige and comprehensiveness of the UK show to continental Europe.

IFSEC has established itself as a widely-respected hub for launching products and solutions, as well as showpiece events such as 2019’s National Surveillance Camera Day. In 2019 it welcomed over 80,000 visitors across all of its events from over 120 countries. IFSEC Europe will better connect the major players in security manufacturing and distribution with key end-users, installers, integrators and consultants across mainland Europe.

Responding to shifts in the European and global economy, IFSEC Europe offers the UK, continental and international security professionals a platform from which to penetrate the European market. It’s a unique opportunity for firms to source products, discover insights and generate new business connections in one of Europe’s largest conference venues.

Moreover, RAI Amsterdam could not be better placed to accommodate the new event. Just fifteen minutes from the major hub at Schiphol Airport and boasting its own railway station, the venue offers convenient links to one of Europe’s most celebrated business centres and tourist destinations.

Gerry Dunphy, Strategy Director of IFSEC International said:

“IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s centrepiece event. It will provide a much-needed hub for the European security industry, and create a new entry point for the European market for the UK-based firms that already attend IFSEC International.

Amsterdam is centrally-located and easily accessible, making it the ideal location for a pan-European security event. In addition, it’s a beautiful, dynamic and exciting city in which we’ve been working to launch an event since 2017, so it’s a joy to finally announce a major event there.”

Simon Young, Event Director of IFSEC International said:

“We’re thrilled to announce this addition to the IFSEC portfolio. IFSEC International in London remains the most important event for the UK security market, but we feel this expansion into Amsterdam meets an urgent need for a sophisticated, comprehensive integrated security tradeshow in the European market.”

The industry reacts

The event is being launched in conjunction with some of IFSEC’s existing premier partners, including CSL, Texecom, UTC, Vanderbilt, Dahua and Euralarm, speaking to the high confidence these major security industry players have in the IFSEC brand.

“CSL is excited to be a part of the launch of IFSEC Europe at the RAI Amsterdam in 2021. We already have strong partnerships in the Benelux region and are rapidly growing our customers in the wider European areas, so the timing is perfect.

“As a long-standing IFSEC Premier Partner, CSL understands the value and legacy of a global brand such as IFSEC, so this new addition to the portfolio, in a major European destination, is welcome. I look forward to meeting all our customers in Amsterdam for what promises to be a rich and engaging event for the security and fire safety sectors.’’

Pascal Zeegers, Director, CSL Benelux

‘’IFSEC Europe is a new opportunity for Vanderbilt and Comnet to engage with our key European commercial partners in one of the world’s favourite cities and an exciting prospect for us to showcase our world-leading technologies. IFSEC has been important for Vanderbilt and Comnet in reaching our UK customers and we welcome this strategic decision to expand the show’s influence into Europe.’’

Sam Lord, Events Manager Vanderbilt International (UK) Limited

‘’Texecom is pleased to endorse and support the news that IFSEC Europe is coming to Amsterdam on September 2021. We have strong business partnerships across the whole of Europe so an event of IFSEC’s stature coming across to the Continent provides us with an excellent opportunity to meet with our partners and colleagues from key European markets. Texecom has enjoyed a long association with IFSEC for many years supporting various events in the UK, South East Asia and India so we’re looking forward to being a major participant at IFSEC Europe 2021.’’

Jim Ludwig, Managing Director, Texecom Ltd

‘’Euralarm is excited to hear that IFSEC is coming to Amsterdam in 2021. As a dedicated and committed European organisation focused on the fire and security sectors, the event will provide us with a significant opportunity to engage with industry and market stakeholders in a truly focused way.’’

Martin Harvey, President, Euralarm

“We are excited to learn that IFSEC is taking a strategic decision to expand into Europe. As a long-standing participant to IFSEC in London, we welcome the launch of IFSEC Europe in Amsterdam in 2021. It will provide an opportunity for leading stakeholders to engage with customers in a highly focused environment.  As a global fire and security company providing the technology and solutions that protect and save lives, Carrier looks forward to exploring the potential this event has to offer.”

Kris Somers, Strategic Marketing & Communications Director, Carrier

‘’Dahua is fully supportive of the launch of IFSEC Europe in Amsterdam. We have a proven and successful relationship with IFSEC in the UK so we’re excited to see this new development arriving in 2021.”

Lilia Zhang, General Manager, Dahua UK Limited

‘’BSIA and IFSEC have a strong and long-standing relationship which goes back many years, so we’re naturally excited to support the launch of IFSEC Europe in 2021. In view of the UK security industry’s export relationship with Europe, it is vital that its official trade association is taking a leading role at this new event and we look forward to working with our members at IFSEC Europe in Amsterdam.’’

Mike Reddington, CEO, BSIA

 

CONTACT

For further enquiries please contact:

Gerry Dunphy

Strategy Director, Fire & Security – Informa

[email protected]