UBM India, the organisers of IFSEC, are coming up with the 5th edition of SAFE – South India from 27th-29th June 2019 at Hitex Exhibition Centre, Hyderabad. Security and Fire Expo (SAFE) 2019 provides a unique platform that brings all stakeholders from the security industry together. The event provides a niche opportunity to small and big businesses in the security industry to better penetrate their target markets in South India. A safe city should provide 24X7 safety and security to its citizens, smart and new-age technology solutions across all walks of life and above all solutions that connect with each other seamlessly and in the shortest possible time. With so many devices connected across the globe, there is the need to analyse the humungous data generated by them. Mobile devices, access control systems, IoT applications and other solutions connected to the cloud shall provide enough data that can be gainfully used for advanced analytics.
The knowledge gained from the insights from these solutions can be used to optimize workflow solutions and provide seamless access for end users. Predictive analytics and biometrics play a critical role in securing people and assets and also address employee demands for workplaces to deliver premium, more customized services. Analytics will help reduce downtime in the enterprise, spur factory automation and improve compliance through real-time monitoring and remote-sensing solutions.
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We have the Asian Professional Security Association and the Electronic Security Association of India as supporting organisations. Centre for Human Security Studies and Mitkat Advisory are the knowledge partners to the show. Meanwhile there is a lot of ongoing activity in terms of ground promotion, reaching out to various industrial clusters in South India, with two EDM blasts each week being sent out to the relevant database of 1 lakh+ security professionals in India.
Analysts are of the opinion that the rise in terrorist activities, growing crime rates, data thefts, remote monitoring, growth of public infrastructure, increasing IT spending, government initiatives and increasing security spending are all boosting markets for surveillance systems in India.
Energy-efficient solutions are the need of the hour and there is a lot of technology available that allow us to reduce energy consumption in even in areas where nobody thought we could. Similarly, smart cameras monitor traffic and can automatically divert traffic in case of congestion. We can look at many such examples where technology can help improve security and ease day-to-day challenges faced by residents.
SAFE 2019 will help in building stronger connections by oﬀering exhibitors a captive audience of like-minded prospective and current customers. While bigger brands can build stronger relationships and educate their buyers, niche brands can utilise SAFE as a forum to share their experiences. SAFE also gives its exhibiting brands signiﬁcant media exposure through the trade magazine and PR arm of UBM India, thereby securing its position as the most eﬀective business platform for brands to get the most out of their marketing budgets.
The SAFE Expo is expected to be attended by 4000+ Decision Makers and Inﬂuencers from the Security industry. The list shall include System Integrators, VARS, Dealers, Architects and Solution Providers, Representatives from the Government and Public Domain, and solution seeking end users from diﬀerent verticals.
The 75+ exhibitors shall greatly benefit by tapping into the growing South Indian market by forging joint ventures, partnerships/associations, sourcing, dealerships and networks. They shall stand advantaged by getting a roadmap to success within South India's security market, be able to generate quality enquiries that provide unparalleled business opportunities, gain an effective launch pad and base to test market new products, and establish relationships with key decision makers and give them the opportunity to experience latest innovations.