Announcement: IFSEC India 2020 Virtual Expo Coming on 2nd June

Category: 

IFSEC India 2020 Virtual Expo

As we reel under the onslaught of Covid-19, businesses across the globe are preparing for a long haul of total or partial shutdowns, supply chain disruptions, missing employees, absence of physical interactions, newer security challenges, etc. During this time, it makes sense to prepare for the upcoming challenges using all the technology available at our disposal to ensure business continuity and build the capability to mitigate those challenges. IFSEC India 2020 Virtual Expo is one of the steps in that direction. It promises to provide all the business networking opportunities that you are used to as part of the physical expo sans the requirement to be physically present at the exhibition venue. A world class web-based platform ensures you get to display all your products virtually as well speak to your customers as part of the conference sessions and through one-to-one audio/video calls. You also get the functionality to disseminate white papers, case studies, PPTs, brochures and any other informative material that you would normally share with your customers. So, sitting from the comfort of your office or even home, you get to reach out to your target audience seamlessly through your mobile device.

Security Outlook 2020

The Security market in India has witnessed a growth at a CAGR of 14%, and is expected to be further fuelled by creation of additional infrastructure like industrial complexes, public infrastructure, residential complexes, etc. This immense growth opportunity has further been fuelled by government initiatives like ‘Smart Cities’ and ‘Make in India’.

Refurbishing of the security strategy and discussion about the cutting-edge technologies is the need of the hour for the country as well as organisations. Proactive policies by the Indian government can allow an ecosystem where businesses can be developed more easily by granting industry status to further catalyse this growth. This will open up a huge market for leading players in the security industry. This is also the age of smart technology and to match the pace of smart cities, the need for smart security and surveillance system is very critical.

The private security industry in India also provides employment to more than 70 lakh people, which is expected to rise manifold as the size of the industry increases. Government policies like making guards in schools and ATMs mandatory and instalment of CCTV cameras at various locations have resulted in accelerating the demand. For example, a back of the envelope calculation shows that there are around 15 lakh education institutions in India and the mandatory 3 security guards on a 24-hour basis only translate into 45 lakh new jobs.

As AI becomes more broadly adopted across industries, it is likely to be more widely incorporated in video surveillance. At the same time, video surveillance solutions will go far beyond functioning as a simple monitoring tool to become an indispensable aid to organisations by providing useful insights that improve business operations. The importance of accessible cloud-based servers that can easily store and analyse the accumulated data, will also increase. Going beyond being an efficient storage repository, sophisticated analytics will use cloud processing to analyse the stored data and provide useful insights.

Vertical markets in the security industry are increasingly requiring more specialised devices and solutions to meet their unique requirements. With the emergence of the 4th industrial revolution, the presence of smart verticals will be more prominent, and video surveillance companies must be ready to provide solutions for smart cities, factories, transportation and retail organisations.

Virtual Conference: Gearing Up for New-Age Security Threats

Indian economy is on the path to touch $5 trillion in GDP and a natural consequence of this progress is visible in the form of growing urbanisation, industrial activity, retail boom and movement of men and material. Increased concerns regarding security of men, money and material has led to the growth of security market at a CAGR of 14%. This growth is fuelled by creation of additional infrastructure like industrial complexes, public infrastructure, residential complexes and the humungous opportunity presented by government initiatives like ‘Smart Cities’ and ‘Make in India’.

Moreover, as AI becomes more broadly adopted across industries, it is likely to be more widely incorporated in video surveillance. Edge-based AI (which filters and processes data locally on a camera), will be more ubiquitous, enabling end-to-end AI technology. With IoT devices becoming ubiquitous, the importance of cybersecurity has never been more important. Today’s cyber-attacks are more intelligent and advanced than ever, so building cyber-resilient security systems is no longer an option, but an imperative.

Smart cities, factories, financial institutions and retailers today require scalable video surveillance solutions which are closely interconnected with other devices and networks, making the importance of cybersecurity paramount. According to IDC, a provider of information technology market intelligence, there will be about 175 zettabytes of data in the world by the year 2025, with much of it stored in the cloud and data centres around the world. At the same time, video surveillance solutions will go far beyond functioning as a simple monitoring tool to become an indispensable aid to organisations by providing useful insights that improve business operations.

Vertical markets in the security industry are increasingly requiring more specialised devices and solutions to meet their unique requirements. With the emergence of the 4th industrial revolution, the presence of smart verticals will be more prominent, and video surveillance companies must be ready to provide solutions for smart cities, factories, transportation and retail organisations.

IFSEC India 2020 Virtual Expo shall conduct at one-day conference with the theme-- Gearing Up for New-Age Threats--to deliberate on the new-age challenges to security of cities and organisations, the role played by AI and IoT in making surveillance systems more robust, and challenges to information security. Some of the topics to be discussed include:

  • Augmenting Infrastructure and Defence Mechanisms to Enhance Industrial Security in the face of Covid-19
  • Getting the Best Out of Artificial Intelligence and its Relevance to Security Devices
  • Creating Safe and Always-Connected Organisations Using IoT
  • The Threat of Cyber Attacks on Surveillance Systems
  • The Role of Unmanned Aerial Vehicles in Ensuring Effective Homeland Security
  • Deciphering the Role and Responsibilities of a Knowledge-Age CSO
  • Smart Police Services and Control Centers for Real-time Tracking, Monitoring and Action for Public Safety

Benefits of Virtual Expo

  • Generate More Leads with a Virtual Trade Show

Reach more people around the globe without the excessive costs and travel time. Setup custom virtual booths, chat in real-time and upload digital sales & marketing collateral.

  • Market Your Products Globally with a Virtual Trade Show

Virtual trade shows enable exhibitors and event professionals to reach more people at a lower cost, creating massive online audiences for companies to share their innovations with.

  • Attract More Attendees

Increase the value of your virtual trade show and invite as many attendees to learn more about your products or services. Engage prospects anywhere, anytime on their desktop and mobile devices.

  • Create a Visually Appealing Virtual Trade Show

Recreate the feel of a physical event and allow your exhibitors to customize their virtual booths. Excite prospects with a visually captivating virtual environment.

  • Create Custom Virtual Trade Show Booths

Allow exhibitors to customize their virtual booth according to the look and feel of their brand.

  • Showcase Product Information

Add interesting visuals and relevant media like product demos to allow potential buyers to learn more about your products and services.

  • Increase Engagement with Interactive Content

Educate potential buyers about your offerings through interactive content.  

  • Incorporate Rich Media

Allow exhibitors to market their products and services in an engaging way by integrating real-time chat and messaging, streamable videos and downloadable content into a single virtual trade show platform.

Sponsor FAQs

Speaker & Sponsor Training?

Speakers will be trained on how to present on the Platform during the Live Webinar. How to use the Chat rooms in virtual booths will be explained to the Sponsors.

Virtual Booth Customization?

Virtual Booths can be customized, and options can be given to the sponsors from templates that are available with the platform or the Sponsors can create their own designs and submit it to us in the sizes given by us and we can create the environment.

How many Team members required from Sponsors?

We can expect 4 to 5 members from each sponsor to manage the backend. 3 to 4 at Virtual Booth to interact with attendees and 1 for speaker session.

What is the role of person who is handling Virtual Booths?

The team members will have to manage the Chat/Virtual booth. Attendees can chat with you or do a Video call to interact. The Booth managers need to multi-task to interact with a greater number of people at any given time.

How will the marketing be done and how many Attendees?

Marketing will be done through all the available platforms to get maximum registrations. However, we look forward to target to have 800 to 1000 attendees for the Live event throughout the Day. This figure might change Project to project based on the Adoption rate with respect to Digital.

How will the Speakers Present the Webinar? Do they need to be present anywhere Physically?

Speakers can do webinars via Webcast from their offices, they need to have good internet connection, Conference room for noise free environment and landline phone to join the Phone bridge. The Webinar will be broadcasted through the bridge. They can also come to our office locations in Mumbai, Delhi in case they want do it from a safer environment.

Will we have 800 to 1000 Attendees at one time?

It will be same as what happens in a physical shows, we will have attendees logging in throughout the day. Our marketing teams will be sending out communications from time to time to get maximum attendance

Do the Attendees have to download Webinar S/W? Is it Mobile Compatible?

Not needed, they can join from a link that is sent to them post the Registration. Also, the Virtual Platform is mobile compatible and the attendees can join from any devices

Why should I signup as a Sponsor?

With physical events not possible now and more and more businesses are adopting virtual platforms to reach out to their communities, we are giving our Community this unique experience to come and attend a virtual trade show, something which is a very new concept to interact with attendees and also promote your content. Also, at the same time we are doing our bit to support the businesses to continue engagement and keep the conversations going on. Also, you get ROI in terms of promotion and Attendee interaction data as well.